StoreBoost Audit

Example Report Preview

StoreBoost Audit Report

Conversion Intelligence deliverable. Your actual report is tailored to your store, built from manual expert analysis.

72

StoreBoost Score (0–100)

Sample store: fashion-store.example.com

Full audit covers 8 conversion-critical areas.

What This Report Includes

  • Executive summary — Score, revenue impact estimate, and top priorities at a glance.
  • Prioritized Action Plan — Findings ranked by impact. You know what to fix first.
  • Quick Wins (24h) — Small fixes with high leverage. Implement same day.
  • Findings grouped by section — Homepage, Product Page, Mobile, Speed, Checkout, Trust, Upsell, Copy. Each finding includes severity, issue, why it hurts, fix steps, and expected impact range.
  • Screenshots and annotations — We capture your store and annotate where the leak occurs.
  • Implementation notes — Shopify theme tweaks, app recommendations, UX guidance where relevant.
  • Optional add-on support — Premium includes 30-day email support; we can also implement top fixes for you (add-on).

How We Analyze Your Store

Our methodology covers eight conversion-critical areas. For each, we look for clarity, friction, trust, and action paths.

1

Homepage / Landing

Look for

First 3 seconds clarity, value prop, trust, CTA placement

Typical leaks

Vague hero, weak CTA, no urgency or social proof

Fixes

Benefit-driven copy, clear CTA, proof points

2

Product Pages

Look for

Above-fold CTA, images, variants, shipping, social proof

Typical leaks

CTA below fold on mobile, hidden shipping, variant confusion

Fixes

Sticky CTA, shipping calculator, swatch UI, review summary

3

Mobile UX

Look for

Thumb reach, sticky CTAs, readability, layout

Typical leaks

CTAs far from thumb zone, tiny tap targets, horizontal scroll

Fixes

Sticky bars, larger targets, single-column layout

4

Speed & Performance

Look for

Images, scripts, apps, fonts

Typical leaks

Slow LCP, render-blocking assets, unoptimized images

Fixes

Image optimization, defer scripts, lazy load

5

Checkout Friction

Look for

Steps, trust, guest checkout, payment reassurance

Typical leaks

Missing trust badges, surprise costs, too many fields

Fixes

Trust signals, cost transparency, minimize fields

6

Trust & Credibility

Look for

Reviews, policies, contact, badges

Typical leaks

Reviews below fold, no guarantee, hidden policies

Fixes

Surface proof, add guarantee, clear policies

7

Upsell / AOV

Look for

Bundles, thresholds, cross-sell

Typical leaks

No threshold, no cart upsell

Fixes

Free-shipping bar, relevant cross-sell

8

Copy & Messaging

Look for

Benefit framing, objections, proof, CTA clarity

Typical leaks

Feature-focused copy, weak CTAs

Fixes

Benefit-first copy, objection handling, clear CTAs

Revenue Impact Estimate

We estimate potential uplift based on your traffic, conversion rate, and AOV. This is not a guarantee. Actual results depend on implementation, your offer, and market factors.

Inputs (from your intake)

Monthly sessions: 50,000 | Current conversion rate: 2.1% | AOV: $85

Current revenue estimate

50,000 × 0.021 × $85 = $89,250/month

Improvement assumption

Conservative 10–15% conversion improvement from fixing high-severity leaks (checkout trust, mobile CTA, shipping clarity, etc.).

Estimated monthly uplift range: +$8,900 – $13,400

This is an estimate, not a guarantee. Results vary with implementation quality, traffic mix, product, and offer. We use conservative ranges to avoid overpromising.

Sample Findings

Each finding in your report includes severity, section, issue description, why it hurts, fix steps, expected impact range, effort level, and time to implement. Below are 10 example findings.

HighCheckoutLow effort30–60 min

Checkout trust signals missing

No security badges or trust indicators visible during checkout. Shoppers hesitate when payment details are requested. The lock icon appears only in the browser bar, not in the form.

Why it hurts: Checkout abandonment spikes when shoppers feel uncertain about security.

Fix steps:

  • Add SSL badge near the payment form
  • Show payment method icons (Visa, MC, etc.)
  • Add a one-line guarantee above the pay button

Expected +3–5% checkout completion.

HighProduct PageMed effort2–4 hours

Product CTA buried below fold on mobile

Add to Cart button appears after 2+ scrolls on mobile. Many users never reach it. The variant selector and CTA are separated by a long image gallery.

Why it hurts: Mobile traffic is often 60%+ of sessions. Hidden CTAs directly reduce add-to-cart rate.

Fix steps:

  • Implement sticky Add to Cart bar for viewports under 768px
  • Ensure variant selector sits immediately above CTA
  • Consider collapsing gallery or making it swipeable

Expected +8–12% mobile add-to-cart rate.

HighProduct PageMed effort1–2 hours

Shipping cost hidden until checkout

Shipping and return information is buried in footer links. Shoppers discover delivery cost only at checkout, leading to surprise and drop-off.

Why it hurts: Unexpected costs at checkout are a top abandonment driver.

Fix steps:

  • Add shipping calculator or estimate on product page
  • Display free-shipping threshold prominently
  • Summarize returns policy above the fold

Expected +2–4% checkout initiation.

MedHomepageLow effort30–90 min

Homepage hero lacks clarity in first 3 seconds

Main hero uses a generic lifestyle image with vague headline. Value proposition and primary CTA are not immediately clear.

Why it hurts: Visitors decide in seconds whether to stay or leave.

Fix steps:

  • Lead with benefit-driven headline and subhead
  • Add clear CTA above the fold
  • Consider social proof count or urgency line

Expected +2–4% homepage-to-product click-through.

MedProduct PageLow effort1–2 hours

Product images lack zoom and fallback

Images do not zoom on hover/click. One image fails to load with no fallback. Image order does not prioritize hero shot.

Why it hurts: Poor image UX reduces confidence and increases support questions.

Fix steps:

  • Enable zoom or lightbox for product images
  • Add alt text and fallback placeholder
  • Reorder so hero shot is first

Expected +1–3% product engagement.

MedProduct PageMed effort2–3 hours

Variant selector causes confusion

Size and color options are presented as separate dropdowns. Out-of-stock variants remain selectable, leading to error states at add-to-cart.

Why it hurts: Variant confusion increases bounce and support load.

Fix steps:

  • Use swatch/button UI for color and size
  • Disable or hide out-of-stock variants
  • Show inventory count for low-stock items

Expected +2–5% add-to-cart on product page.

MedTrustLow effort30–60 min

Reviews below fold with no summary

Reviews exist but appear after multiple scrolls. No star rating summary or count visible near the CTA.

Why it hurts: Social proof near the CTA increases conversion; hidden reviews add little.

Fix steps:

  • Show star rating and review count above fold
  • Add review snippet or summary near CTA
  • Consider sticky review summary on scroll

Expected +3–6% product page conversion.

MedSpeedHigh effort4–8 hours

LCP above 3 seconds on key pages

Largest Contentful Paint is 3.8s on homepage and 4.2s on product pages. Unoptimized images and render-blocking scripts contribute.

Why it hurts: Slow LCP correlates with higher bounce and lower engagement.

Fix steps:

  • Optimize above-fold images (WebP, proper sizing)
  • Defer non-critical scripts
  • Lazy-load below-fold content

Expected +1–3% engagement from faster perceived load.

LowTrustLow effort15–30 min

Guarantee and returns not prominent

Returns policy exists but is linked in footer only. No guarantee or reassurance near CTA.

Why it hurts: Shy buyers need reassurance before committing.

Fix steps:

  • Add short guarantee line near Add to Cart
  • Link to full policy with clear wording
  • Consider trust badges (secure checkout, free returns)

Expected +1–2% conversion on hesitant buyers.

LowUpsellMed effort2–4 hours

No upsell or free-shipping threshold

Cart and checkout offer no upsell or free-shipping threshold. AOV is static.

Why it hurts: Strategic prompts can increase AOV without hurting conversion.

Fix steps:

  • Add free-shipping threshold with progress bar
  • Show relevant cross-sell in cart
  • Consider post-add-to-cart upsell modal

Expected +5–15% AOV lift.

Prioritized Action Plan (Example)

Your report includes a ranked list. High-priority items address the biggest leaks. Medium and low items build on that foundation.

High Priority

  • Add checkout trust signals (SSL, payment icons, guarantee)

    Directly addresses checkout abandonment.

  • Sticky Add to Cart on mobile product pages

    Mobile traffic is majority; CTA visibility is critical.

  • Surface shipping and returns on product page

    Removes checkout surprise and objection.

  • Add star rating and review summary above fold

    Social proof near CTA drives conversion.

Medium Priority

  • Clarify homepage hero (headline, CTA, value prop)

    First impression drives exploration.

  • Fix variant selector (swatches, out-of-stock handling)

    Reduces friction and support.

  • Image zoom and fallback

    Improves product confidence.

  • Optimize LCP (images, scripts)

    Speed affects engagement and SEO.

  • Add guarantee line near CTA

    Low effort, reduces hesitation.

Low Priority

  • Free-shipping threshold and progress bar

    Increases AOV.

  • Cart cross-sell

    Incremental AOV lift.

  • Homepage urgency or social proof count

    Refinement, not critical path.

Quick Wins in 24 Hours (Example)

Five changes you can implement in a day. High leverage, low effort.

  1. Add SSL badge and one-line guarantee above pay button
  2. Show star rating and review count above fold on product pages
  3. Add shipping estimate or free-shipping threshold to product page
  4. Clarify homepage hero headline and primary CTA
  5. Add guarantee or returns reassurance near Add to Cart

Timeline: What Happens After You Purchase

1

Purchase

Complete checkout. You receive a confirmation and a link to the intake form.

2

Intake form

We ask for your store URL, platform, main category, top products, monthly sessions, and shipping info. This tailors the audit to your setup.

3

Audit and screenshots

Our team reviews your store across all eight sections. We capture screenshots, document findings, and annotate where leaks occur.

4

Draft report and QA

We build your prioritized action plan, quick wins list, and full findings. Internal QA ensures consistency and clarity.

5

Delivery

You receive the PDF report and deliverables. Mini: 3–5 days. Standard: 7–10 days. Premium: 10–14 days, including strategy call and video walkthrough.

Implementation Options

You can implement fixes yourself or hand them to your developer. The report is designed to be actionable: each finding has concrete steps.

If you prefer hands-on help, we offer optional implementation for top fixes. Scope is defined up front to avoid confusion. Premium clients also get 30-day email support for implementation questions.

We do not scope open-ended development. Implementation add-ons cover specific items from the audit. For broader build work, we recommend your dev team or agency.

Get a Full Audit Tailored to Your Store

This preview shows the structure and depth. Your report will be built from a manual, expert review of your actual store.

Secure checkout · 48–72h start · Satisfaction guarantee